Nappies/diapers/pants faces further decline in overall volume sales, reflecting the decline in Croatia’s birth rate. However, there is scope for value sales to grow at modest levels.
The evolution of e-commerce in nappies/diapers/pants will be a slow and steady process, shaped by both opportunities and challenges. Key trends include retailers expanding their online product range, offering competitive pricing, and introducing subscription services for busy parents.
Moving forward, more brands will invest in advanced technologies and premium features, coupled with strategic promotional activities, to compete in the evolving nappies market. Given that more than one-third of value sales in baby and children's products come from promotions, brands will leverage this to drive sales in the nappies category.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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