Sales of nappies/diapers/pants are expected to see a double-digit value increase throughout the forecast period. As the economy improves and inflation pressure decreases, a rise in volume growth is anticipated.
While retail e-commerce remains a niche, it is anticipated to experience significant growth during the forecast period. This growth will be driven by increasing consumer awareness, fuelled by the rising use of social media among Nigerians, as well as a growing demand for convenience due to the busy lifestyles of working women.
The competitive landscape will be home to more intense vying for consumers over the forecast period, continuing an accelerating trend that was underway during the review period. Brands such as KissKids, Lebrace, Yara, Softcare, and Bebem has made competition more urgent, benefitting consumers with a widening range of product from which to choose, especially in lower-priced segments.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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