Sunglasses in Indonesia is projected to see moderate retail volume and good retail current value growth over 2025, albeit well below 2024 growth rates. Slower growth than other eyewear categories is largely due to economic uncertainty and weakened consumer spending, as well as consumer prioritisation. Amid inflationary pressures, many Indonesian consumers are prioritising essential eyewear, such as prescription spectacles, over discretionary purchases like sunglasses, especially those in lower-i

Sunglasses in Brazil faces another challenging year in 2025. Sunglasses is expected to see the slowest retail volume and current value growth among the core categories in eyewear over 2025. In 2024, sunglasses was impacted by cautious consumer behaviour and a broader shift in purchasing priorities. The category showed signs of stable, but slow recovery, compared with contact lenses and prescription spectacle lenses.

Value sales of sunglasses are expected to increase in Italy in current terms in 2025. The category is also set to return to volume growth during the year, thanks to Italy’s GDP being expected to grow by 0.7% in 2025 according to Euromonitor Consumers and Economics data. Private consumption is likely to strengthen, driven by low inflation and the continued recovery of disposable incomes and rising employment. In contrast to other eyewear products, sunglasses are not perceived as a medical device,

Sunglasses in the UAE is enjoying ongoing volume and current value growth, driven by both economic and environmental factors. The industry remains highly fragmented, featuring a blend of global luxury labels and mass-market brands that are accessible to the general public. Demand for premium sunglasses remains strong, driven by a growing population of affluent consumers. Dubai’s ambitious plan to grow its population from 3.5 million to 5.5 million by 2030 is boosting demand, including for fashio

Retail value sales of sunglasses look set to increase notably in 2025, while volume sales also see modest growth. After two consecutive years of contraction due to the strained economic environment, the category has begun to recover. Unlike spectacles, which are often considered essential medical products, sunglasses are closely tied to fashion and discretionary spending. As such, they were more heavily impacted during periods of economic instability. However, 2025 marks a turning point as deman

Value sales of sunglasses are expected to rise in China in current terms in 2025. Consumers’ awareness of eye health has been steadily increasing, making UV protection a key factor when purchasing sunglasses. This has encouraged more consumers to choose premium brands and products with enhanced functionality. With improvements in living standards and the rise of leisure culture, engagement in outdoor sports and travel activities has become more frequent, increasing the demand for sunglasses as a

Significantly more modest current value growth was observed in sunglasses compared to spectacle frames in 2025. This is because, in Mexico, sunglasses are generally considered an impulse purchase rather than a necessity related to eye health. Additionally, high rates of inflation, particularly in food, have reduced household spending power, and therefore a willingness to purchase these products, as well as a preference for more affordable options. Furthermore, the availability of highly affordab

Retail volume and current value sales of sunglasses are projected to continue to decrease strongly in 2025. Like other eyewear categories, sunglasses benefits as the tailwinds of immigration-driven population growth and an ageing population trend support more prescription sales of sunglasses. Similarly, it also gains momentum from the expansion of luxury brands, with, for example, Gucci and Oliver Peoples creating more consumer choice. However, headwinds from the higher cost-of-living and the an

Value sales of sunglasses are set to rise in Spain in 2025. Much as happened over the review period, key factors shaping sales in sunglasses include fashion and tourism. Both factors have played in favour of the category in 2025, helping to drive a positive performance. Tourism is a key factor in the performance of sunglasses, whether via domestic or international tourism flows and demand. However, value growth is expected to be slower than in the immediately previous years, mainly due to the we

Sunglasses continues to be one of the more dynamic categories within eyewear in Sweden in 2025, with volume sales up on the previous year and value supported by ongoing premiumisation and gradual price increases.

Following strong growth in retail volume and current value sales of sunglasses in France in 2022 and 2023, a second consecutive year with slight declines is projected in 2025. Nonetheless, retail volume and current value sales of sunglasses are set to remain above the levels at the beginning of the review period (2020), as well as the 2019 pre-Coronavirus (COVID-19) pandemic levels. The expected slight decline in retail volume and current value terms over 2025 can partly be seen as a correction

Retail value sales of sunglasses are set to decline slightly in 2025, reflecting the high maturity and saturation of the category in Switzerland. While awareness of the importance of proper UV protection continues to rise, the growth potential remains limited, as most consumers already own at least one pair of sunglasses.

Sunglasses has seen steady growth in value and volume terms in 2025. Thai consumers are increasingly purchasing sunglasses for functional reasons with there being an increasing awareness of the importance of protecting the eyes from the sun’s harmful UV rays. However, consumers are also purchasing sunglasses for fashion reasons, with these accessories increasingly seen as an important part of achieving a desired look. Premiumisation is also supporting the positive performance being seen from sun

Sunglasses in Hong Kong is facing continued headwinds in 2025, constrained by structural issues in the local retail sector, sluggish tourism recovery and shifting consumption patterns. Despite growing awareness of UV protection and eye health, sunglasses remain a discretionary purchase with inherently slow replacement cycles, as consumers often retain them for years unless style preferences change or frames deteriorate.

Value sales of sunglasses are set to increase in Japan in 2025. As the use of sunglasses becomes more commonplace for both fashion and functionality, the potential importance of such products in everyday life is increasingly being recognised. In Japan, the adoption of sunglasses for daily use reached 11.4% in 2025, according to Euromonitor’s Voice of the Consumers: Health and Nutrition 2025. Although this percentage is lower than the global average of 25.8%, it marks the highest usage rate in Ja

Sunglasses sales in The Netherlands are showing positive growth in 2025, attributed to continued consumer interest and marketing activities. Retailers report that Dutch consumers typically replace sunglasses annually, resulting in relatively high turnover rates. This purchasing pattern appears to be influenced by the perception of sunglasses as fashion accessories rather than solely protective eyewear and, as such, manufacturers are responding with seasonal style releases and promotional campaig

The Philippines has continued to experience unusually warm weather conditions which has benefited sales of sunglasses, with the category seeing strong growth in value and volume terms in 2025. According to the latest data from the Philippines’ Atmospheric, Geophysical and Astronomical Services Administration, 2024 was the hottest year on record, outperforming 1998. As consumers lead increasingly busy lifestyles and social habits change, consumers are needing to go out more and thus there is a gr

Sunglasses continued its positive trajectory in 2025, recording a higher growth rate in both current value and volume terms compared to 2024. The improving economic situation in Poland has boosted sales of sunglasses, which are generally seen as both functional and fashionable accessories. Moreover, the importance of proper eye care and UV protection is becoming better understood, and the perception of sunglasses as a protective and preventative measure is growing. Indeed, in 2025, sunglasses is

Sunglasses is expected to see current value growth in Malaysia in 2025, driven by a combination of aggressive promotional campaigns and a resurgence in international tourism. Retailers and global fashion brands such as Gucci, Saint Laurent, and Boss have capitalised on festive shopping seasons, particularly during Hari Raya, by offering discounts of up to 50%, which have significantly boosted consumer demand. The influx of international tourists has further contributed to growth, as many view su

Sunglasses in the UK has continued to witness single-digit growth in volume and current value terms in 2025, albeit reporting slower growth than in the previous year. Sales have seen slightly stronger growth in value than volume terms with this being driven by a rise in unit prices in line with inflation. Due to the rising cost of living many British consumers have been forced to adopt cost saving measures as they look for ways to reduce their outgoings. This has had a negative impact on sales o

Sunglasses in South Korea is projected to achieve solid value sales rises in 2025. Though anticipated growth reflects a slowdown compared to the impressive double-digit growth recorded in 2024 - driven by a surge in post-pandemic demand – sunglasses continues to enjoy a stable growth trajectory. The previous year’s extraordinary performance was fuelled by pent-up demand as consumers refreshed their eyewear collections, influenced by a renewed focus on outdoor lifestyles and fashionable accessori

Value sales of sunglasses are set to increase in 2025, with steady growth driven by factors including rising awareness of UV protection and the ongoing influence of fashion trends. As a rapidly expanding consumer market, Taiwan demonstrates a strong alignment with global trends in sunglasses. The country's vibrant consumer culture, marked by an emphasis on fashion and lifestyle, has elevated sunglasses from functional items to essential fashion accessories. In addition, increasing public health

Sunglasses in the US is set to be the only major category in eyewear to see declines in retail volume and current value sales over 2025. Following the 2020 Coronavirus (COVID-19)-induced slump, strong rebounds in 2021 and 2022 were driven largely by luxury sunglasses and pent-up demand as consumers returned to outdoor activities. However, sunglasses in the US has since faced ongoing challenges. In 2023 and 2024, both retail volume and current value sales declined amidst rising living costs and c

Sunglasses in Germany is expected to record the third strongest current value growth rate across the whole of eyewear in 2024. After the pandemic-related decline in 2020, the category has been continuously recording positive retail current value growth rates, following the lifting of various COVID-19 travel restrictions, leading to the resumption of travel and leisure activities. Consumers in Germany are enjoying spending more time outside of the home, driving up interest in fashion, including s