As more players enter the category – especially robotic vacuum cleaners – it will become increasingly important for brands to invest in innovation in order to stand out in the market. 2023 proved to be a very fertile one for the category and this is expected to continue in the coming years, with a particular focus on wet and dry formats to provide consumers with a more well-rounded and time efficient house-keeping.
Stick and robotic vacuum cleaners will likely remain the focus of innovation in the category and will likely also experience the most dynamic growth in retail volume terms. These products are seen as more convenient as well as taking up less space in the home.
Retail e-commerce is expected to continue gaining ground in vacuum cleaners over the forecast period having already seen significant gains during the review period. Consumers are strongly attracted to promotional campaigns such as Black Friday and other sale activities, with many people planning their purchases around these events.
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Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See All of Our DefinitionsThis report originates from Passport, our Vacuum Cleaners research and analysis database.
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