The retail landscape for vacuum cleaners has significantly evolved in recent years, with both e-commerce and appliances and electronics specialists holding significant share, while former dominant distribution channel, direct selling, has been losing ground since the pandemic.
Competition within vacuum cleaners in India is set to further intensify, as brands look to strengthen their distribution with an omnichannel strategy to better cater for a wider target audience in the coming years. Relatively new vacuum cleaner brands such as Agaro are increasingly leveraging entry-level prices to better drive demand, while traditional brands such as leader Eureka Forbes, which previously relied on direct selling, are now increasingly pivoting towards a multi-channel approach with a greater focus on direct-to-consumer online sales.
In India, vacuum cleaners are largely perceived as “premium” and good-to-have household appliance rather than a necessity, largely due to the lack of widespread awareness of the appliance’s benefits and easy availability of domestic help across both urban and rural areas for cleaning and other household chores.
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Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsThis report originates from Passport, our Vacuum Cleaners research and analysis database.
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