While it is a category closely related to the sales of new apartment units, vacuum cleaners is expected to continue growing in the forecast period, even though the number of new building projects is expected to decelerate. With the lower price of many traditional vacuum cleaner models, the subcategory continues to deepen its penetration amongst consumers, who see the benefits of investing in such products to perform their household duties in a more efficient way.
Still a very small market in the country, the upright vacuum cleaners subcategory offers stronger power in the performance of cleaning duties than stick vacuum cleaners, with SKUs that bring useful features to consumers such as water aspiring/absorption. However, having a higher price point than the other subcategories, these products are still considered to be very expensive for the general Chilean consumer.
Even though it still has a novelty status and household penetration still has considerable room to grow, the robotic vacuum cleaners subcategory is not expected to return to the value sales seen in 2021 in the forecast period. The overstock being faced by retailers and manufacturers, and the number of brands being offered with different quality standards are pushing down prices in the subcategory.
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Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsThis report originates from Passport, our Vacuum Cleaners research and analysis database.
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