Dyson still holds relatively small brand shares in vacuum cleaners in the Kingdom, although the brand looks set for further growth over the forecast period, thanks to the launch of its pop-up stores and its plan to further invest in the territory. Indeed, Saudi Arabia is looking increasingly appealing to international players, thanks to the country’s ongoing development plans in business, industry, and the local economy.
It is expected that consumers will increasingly look to replace their existing vacuum cleaners with more convenient, lighter-in-weight, more powerful, and technological advanced models over the forecast period. This will be driven by consumers leading busy lifestyles, thus seeking optimal convenience and efficiency regarding their household chores.
Cylinder vacuum cleaners look set to remain the most popular over the forecast period, thanks to their strong reputation for effective cleaning, consumers’ familiarity with such models, and the wide range of brands available in stores. Cylinder vacuum cleaners also benefit from being the primary choice of low- and middle-income consumers, who perceive them as being both efficient and offering good value for money.
Robotic vacuum cleaners retain ongoing scope for growth in Saudi Arabia, particularly in line with the growth of smart-enabled homes, as promoted by the urban and infrastructure developments in the country, in line with Vision 2030. This gives robotic vacuum cleaners a space to flourish, although such models will remain niche due to their higher prices, along with the fact that affluent households tend to have domestic help and, thus, a lesser need for an expensive vacuum cleaner of this style.
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Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See All of Our DefinitionsThis report originates from Passport, our Vacuum Cleaners research and analysis database.
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