Despite the weaker economic climate, there is a rising demand for advanced vacuum cleaners with a higher price tag in Morocco. Consumers have shown a greater tendency to invest in other consumer appliances where their budget allows.
The data privacy concerns raised by the acquisition of Roomba (iRobot Corporation) by Amazon highlight an emerging opportunity for companies to distinguish themselves by creating more robust data privacy policies and practices. Consumers are becoming increasingly aware of the importance of data privacy, and companies that prioritise this may have a competitive advantage.
While vacuum cleaners faces numerous obstacles to stronger growth, as the economy gradually stabilises and disposable incomes increase, this should have a positive impact on demand. Some consumers delayed replacing their vacuum cleaners during the COVID-19 pandemic and as such sales should see some short-term benefit from these delayed purchases.
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Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See All of Our DefinitionsThis report originates from Passport, our Vacuum Cleaners research and analysis database.
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