Vacuum cleaners is projected to see steady growth over the forecast period, fuelled by the growing demand for stick and robotic vacuum cleaners. Stick vacuum cleaners will likely continue to benefit from their convenience, ease of storage and comparatively accessible prices.
Over the forecast period, traditional brands of vacuum cleaners will likely face increasing competition from brands that are better known for their innovative technology in consumer electronics, such as Samsung or Xiaomi. New technology such as AI and smart features are likely to increasingly permeate consumer appliances over the forecast period, with vacuum cleaners being no exception.
A large share of sales within premium vacuum cleaners in Italy was historically devoted to direct selling, with Vorwerk’s Kobold being an aspirational brand for many Italians. With the advent of new technologies such as robotic and cyclonic cleaning, Vorwerk has faced a progressive decline in its market share.
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Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsThis report originates from Passport, our Vacuum Cleaners research and analysis database.
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