Digital marketing is expected to play an increasingly important role in driving sales of vacuum cleaners in Malaysia over the forecast period. For example, social media platforms such as Instagram and TikTok allow businesses to leverage celebrities, influencers, and content creators with massive followings to engage with consumers and promote their products.
Consumers are increasingly shopping online to access promotions and discounts, but it is expected that e-commerce is likely to win further share by offering alternative payment options, such as interest-free payment plans. Buy Now Pay Later (BNPL) and zero-interest instalment plans are already being well-received by young consumers, with these services enabling them to access consumer appliances such as vacuum cleaners without breaking their weekly/monthly budget.
3A United Sdn Bhd’s PerySmith brand took vacuum cleaners by storm in Malaysia over the review period with it reporting dynamic growth and climbing into the leading position. This dynamism was supported by investment in new product development, innovation and marketing.
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Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsThis report originates from Passport, our Vacuum Cleaners research and analysis database.
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