Urbanisation, room for volume growth, the desire for cleaner homes, and the desire for easier solutions will all contribute to driving the growth of robotic, stick and wet and dry models of vacuum cleaners over the forecast period. Value growth is expected to be supported by further new product developments, including vacuuming kits for consumers with pets, 2-in-1 sticks, and wet and dry stick models.
The vacuum cleaners category is set to see continued premiumisation during the forecast period driven by companies such as Dyson, which keeps on innovating in what appears to be a mature market but regularly pushes the limits in terms of quality, performance and efficiency. Premiumisation is set to become an increasingly prominent feature of robotic vacuum cleaners as many customers that came to the market with entry level products discover additional needs such as switching to a wet and dry model or a remote control one.
Appliances and electronics specialists will remain an important distribution channel as such retailers benefit from staff that are able to advise customers according to their needs and from being able to offer a large range of products for different needs. Trying the products before use can also be important for stick models in order to make sure they are comfortable to use and not too heavy on the wrist/hand.
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Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See All of Our DefinitionsThis report originates from Passport, our Vacuum Cleaners research and analysis database.
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