Persistent economic uncertainty in the context of significant retail price inflation and rising interest rates is having a negative impact on household disposable income levels and is weakening consumer sentiment. Households are, consequently, expected to be more cautious in their purchasing patterns, which in turn will have negative implications for forecast period growth rates in the vacuum cleaners category.
During the forecast period, product innovation in vacuum cleaners is expected to be driven by two primary themes: sustainability and respiratory health. Manufacturers will increasingly focus on the use of renewable and/or recycled materials in appliance development, as with the cylinder vacuum cleaners model, Electrolux Pure D8.
There are growth opportunities for vacuum cleaners combining vacuum and mop functionalities, as these products increase convenience, minimise the chore of cleaning and address increased household demand for hygiene and cleanliness. One example of a product seeking to target this area of demand was the September 2022 launch of the stick vacuum cleaner, Philips AquaTrio Cordless Wet & Dry Vacuum 9000, which vacuums, washes surfaces, and, further enhancing its convenience orientated positioning, cleans itself.
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Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See All of Our DefinitionsThis report originates from Passport, our Vacuum Cleaners research and analysis database.
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