The trend towards cordless 2-in-1 stick vacuum cleaners is expected to continue over the forecast period as consumers prefer to invest in durable, high-quality and multifunctional appliances for long-term cost savings, but also to save space since many Germans reside in small apartments due to urbanisation. Consequently, this will lead to the substitution of other types of vacuum cleaners.
Analysing the competitive landscape of vacuum cleaners, it becomes clear that what particularly attracts consumers is how effectively these appliances can perform. The likes of Dreame and SharkNinja have been able to rapidly grow in a short period of time by focusing on reducing the workload for consumers.
An interest in saving money in the long term in an economic context that is characterised by increasing energy costs, as well as rising awareness of sustainability, will encourage local consumers to pay special attention to energy efficiency as part of the purchasing decision. Since vacuum cleaners in Germany do not feature energy labels, players need to highlight energy efficiency as part of their marketing.
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Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsThis report originates from Passport, our Vacuum Cleaners research and analysis database.
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