Vacuum cleaners in South Korea is set to return to retail volume growth in the forecast period, driven by robotic vacuum cleaners, although stick vacuum cleaners is also anticipated to see growth. There has been a growing trend towards the release of lighter cordless stick vacuum cleaners, addressing one of the common complaints about these devices – their weight.
LG and Samsung are set to continue to lead standard vacuum cleaners in South Korea in retail volume terms in 2024, remaining the only two players holding double-digit shares. Unlike robotic vacuum cleaners, in which Chinese brands are performing well, standard vacuum cleaners is led by domestic brands LG and Samsung, and this trend is expected to continue throughout the forecast period.
In the forecast period, brands in vacuum cleaners are expected to expand their experiential marketing strategies in South Korea through pop-up stores, allowing consumers to directly interact with and test products. This approach helps showcase the performance and convenience of vacuum cleaners, enabling potential buyers to experience features such as suction power, lightweight designs, and noise reduction in a real-world setting.
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Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsThis report originates from Passport, our Vacuum Cleaners research and analysis database.
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