Volume sales of wearable electronics are expected to continue declining in the forecast period, following the peak in 2020. However, further shifts towards smart wearables is expected at the cost of conventional watches.
The presence of smart electronics in physical retailers will expand in Austria over the forecast period, and this will help to convince more consumers about the benefits of these devices. Jewellery and watch specialist retailers will continue to improve their expertise in this category, with more exclusive models and collections expected to emerge.
Outside of watches and wristbands, sales of wearable electronics remained negligible in Austria at the end of the review period. Ray-Ban Stories smart sunglasses with built-in cameras, a microphone, speaker and voice control are largely only available through selected optical goods stores and have not caught the attention of mass consumers.
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Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wearable Electronics
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.
See All of Our DefinitionsThis report originates from Passport, our Wearable Electronics research and analysis database.
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