While demand for wearable electronics in Chile is expected to continue growing over the forecast period, this will be driven by smart wearables. Despite performing positively in 2024, sales of digital activity watches are expected to wane, albeit remaining above pre-pandemic levels.
Many new brands can take advantage of the price difference between themselves and established names to gain a competitive edge in the market. Xiaomi is a strong example of this, having successfully established its position in the category through an aggressive pricing strategy and promotional activities.
Apart from a dip in 2023, e-commerce has experienced significant growth within wearable electronics, with sales through this distribution channel remaining significantly higher than pre-pandemic levels. E-commerce has become an integral part of retail, with its popularity likely to remain relevant in the coming years.
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Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Wearable Electronics
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.
See All of Our DefinitionsThis report originates from Passport, our Wearable Electronics research and analysis database.
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