Activity wearables is poised to register growth in both volume and current value terms over the forecast period, driven by several key factors. Firstly, there is a notable trend towards a rise in the number of Ukrainians participating in sports and fitness activities, prompting greater demand for devices that can track and monitor various physical activities.
Smart wearables is poised to maintain its leading category position in terms of both current value and volume growth throughout the forecast period. This will be driven by several key factors.
The rate of unit price growth for activity wearables is expected to decelerate over the forecast period, signalling a rising demand for more affordable options amid ongoing price-consciousness. This shift will be driven by the emergence of budget-friendly activity wearables that mimic the design of their higher-priced counterparts, thus spurring sales growth.
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Wearable Electronics
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.
See All of Our DefinitionsThis report originates from Passport, our Wearable Electronics research and analysis database.
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