Despite the current market size, there remains significant per capita growth potential for smart wearables. Historically, the primary target audience for wearables has been adult females; however, opportunities exist in targeting younger consumers and men.
Manufacturers are increasingly looking to reduce their reliance on unit sales by bundling services with their wearable products. This strategy aims to generate recurring revenue streams and enhance customer loyalty.
The legacy of the COVID-19 pandemic has left a lasting impact on consumer attitudes towards health and wellbeing. There is a sustained focus on mental and physical health, which continues to positively influence the demand for smart wearables.
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Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wearable Electronics
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.
See All of Our DefinitionsThis report originates from Passport, our Wearable Electronics research and analysis database.
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