The aftermath of the COVID-19 pandemic has led to increased travel and mobility, with households prioritising spending on activities and experiences, reflecting a high pent-up demand for travel. This trend will favour consumer electronics that are portable and carried on one's person.
Household preferences for increased functionality and adaptability to individual needs will continue to drive the shift from activity wearables to smart wearables. This shift will be accelerated by technological improvements in smart wearables, such as increased functionality, improved appearance and slimmer designs, longer battery life, and the introduction of eSIM technology, which removes the need for physical SIM cards.
Volumes for activity bands are expected to decline as their lack of display hinders their usefulness. Consumer demands are shifting towards the greater functionality and versatility of smart wearables, despite their higher retail price points compared to activity bands.
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Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wearable Electronics
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.
See All of Our DefinitionsThis report originates from Passport, our Wearable Electronics research and analysis database.
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