Since the pandemic, which helped to create a strong fitness and health trend in South Africa, consumers have been on a mission to boost their health and wellbeing to ensure that they are not vulnerable to any future pandemics or outbreaks that may occur. One way in which they are looking to achieve this is through the use of wearable electronics, which allow them to track metrics such as steps taken, heart rate and many other indicators.
Wearable electronics can also benefit positively over the forecast period from growing smartphone penetration rates in South Africa. The competitive landscape of smartphones is expanding with an increase in affordable brands such as Tecno, Honor and Oppo, resulting in greater access to smartphones among lower-income groups.
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Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wearable Electronics industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wearable Electronics
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.
See All of Our DefinitionsThis report originates from Passport, our Wearable Electronics research and analysis database.
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