Sales of cooking ingredients and meals rose marginally in volume terms in 2024. Despite a drop in inflation, external issues such as soaring freight prices, led to price hikes on end products and subsequently to ongoing consumer price sensitivity.
Nayib Bukele was re-elected President of El Salvador in 2024, continuing his fight to eradicate poverty and gang violence. President Bukele’s policies continue to help locals and tourists feel safer in the country, allowing tourism to grow.
Consumers in El Salvador typically have three meals a day, consisting of breakfast, lunch and dinner. Lunch is usually considered the most important meal but is often only eaten together as a family at weekends due to work and school commitments.
The rise in value of bitcoin in 2024 continues to create supporters, however, its volatility raises doubts among the population about President Nayib Bukele’s decision to have adopted this currency as legal tender since 2021. However, the re-election of this administration continues to defend the digitisation of its economy.
Connectivity is good in El Salvador with the World Economic Forum (WEF) ranking the country’s road network among the best in the region. However, until recently, gang-related extortion has made it difficult for distributors to reach all neighbourhoods, which means they often preferred to go to a distribution centre and then deliver to a supermarket warehouse, with supermarkets having made "agreements" with gangs to allow them to deliver their products.
From 2024, sustained, albeit moderate growth in retail volume sales of cooking ingredients and meals is expected. Packaged products such as vegetable oil, cooking ingredients and condiments already have high levels of penetration, therefore growth in their popularity is expected to be organic and develop at a similar rate as population growth.
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Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in El Salvador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cooking Ingredients and Meals
This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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