Growth in cooking ingredients and meals current value sales in North Macedonia in 2024 is expected to be substantially slower than that recorded the previous year. This is mainly because the recent spike in inflation fuelled by the global recovery from the pandemic and Russia’s invasion of Ukraine is now steadily receding.
Having become more pronounced in the wake of the pandemic, the well-established trend towards rising health-consciousness among Macedonians has remained highly influential across cooking ingredients and meals in 2024. Consumers have continued to migrate towards products that are naturally rich in vitamins, minerals and other essential nutrients, have lower levels of fat, sugar and salt, contain fewer or no artificial flavours, colours preservatives etc.
Vitaminka AD has remained the overall leader in cooking ingredients and meals in value sales terms in 2024, and by a considerable margin. This is mainly due to its commanding lead in edible oils, though it is also among the top players in meals and soups, sauces, dips and condiments and sweet spreads.
Small local grocers has remained by far the most important retail distribution channel for cooking ingredients and meals in value terms in 2024, followed by supermarkets, food/drink/tobacco specialists, discounters and hypermarkets. In keeping with the pattern witnessed over most of the review period, the share of total sales held by small local grocers looks set to decline slightly from 2023, as busy lifestyles, heightened budget-consciousness and the expansion of larger chains are making many consumers inclined to choose modern grocery retailers with wider assortments and more competitive pricing policies.
Cooking ingredients and meals in North Macedonia looks set to perform reasonably well over the forecast period, with steady growth in retail volume and current value sales projected and the majority of categories anticipated to expand consistently in both respects. Traditional consumption habits and the fact that a number of key product types have long been regarded as kitchen staples should ensure overall demand remains buoyant.
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Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Cooking Ingredients and Meals
This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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