Oman's cooking ingredients and meals market is seeing a continued shift towards healthier choices, which is influencing the manufacture and labelling of products. The combination of rising health awareness and traditional culinary practices means freshness remains a priority, leading to lower interest in ready meals and frozen foods than in neighbouring countries.
Some consumers are boycotting Western brands as a result of the Israel-Hamas war, with this affecting the competitive landscape in cooking ingredients and meals in Oman. Local and regional products have gained more publicity and seen a rise in demand at the same time as demand for Western brands has declined.
The climate in Oman tends to have an impact on food preferences. Specifically, the constant heat means a general preference for fresh produce, rather than shelf stable packaged food.
Lower-income consumers in Oman tend to choose lower-priced products, while middle-income consumers look for adequate quality and value for money. Milk, eggs, meat and rice are generally considered to be the most essential products in Omani households and these are generally affordable for most consumers.
The Sultanate’s Oman Logistics Strategy has laid out long-term objectives for increasing the contribution of the logistics sector to its GDP. Oman’s strategic objectives over the past several years have focused on easing congestion and enhancing capacity by investing in infrastructure and technology for new ports and road links, as well as expanded routes for national airline carriers.
The ongoing increase in the population should have a positive impact on demand for cooking ingredients and meals over the forecast period, with steady growth projected in total volume terms. While Oman’s expat population continued to grow at the end of the review period, the government continues to develop its Omanisation programme, with the Labour Ministry introducing new labour market regulations to enhance Omanisation in the private sector in 2024.
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Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Oman with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cooking Ingredients and Meals
This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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