Cooking Ingredients and meals has seen solid growth in in 2024 supported by an improving economy, population growth and an expanding urban population. The government has also taken steps to ensure that the prices of basic food supplies have remained stable which has also helped to boost retail volume sales of some products.
Sales of cooking ingredients and meals have seen stronger growth in retail volume terms in 2024 after sales stagnated in 2022 and 2023 due to high inflation and economic pressures. Improving economic conditions, more stable inflation, population growth, and urbanisation are all factors that have contributed to the growth of cooking ingredients and meals in 2024.
Cooking ingredients are becoming increasingly essential in the meals that are prepared and eaten by Iraqi consumers. There is a focus on using these products to enhance the flavours of various dishes, with consumption rising across the entire population, particularly among the younger generation.
The consumption of packaged cooking ingredients and meals is highest among teenagers and young adults, who are the main consumers of sweet spreads, sauces, dips, and condiments. This trend is further reinforced by the popularisation of fast food, particularly among new families in urban centres.
There has been a general lack of significant new players in the market as new entries must invest heavily in logistics, distribution and marketing to obtain and maintain a meaningful and beneficial share. Additionally, there is an established and booming packaged food industry both inside and outside Iraq, causing an over-supply in the market, which is expected to keep prices stable for the foreseeable future.
Cooking ingredients and meals is projected to see strong growth over the forecast period in retail volume and foodservice volume terms, but the category is also expected to change significantly. On the one hand, consumer preferences are not well established, making it hard for players to establish and maintain brand loyalty.
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Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Iraq with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Cooking Ingredients and Meals
This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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