Cooking Ingredients and Meals in Kenya

December 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Cooking Ingredients and Meals industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Cooking Ingredients and Meals in Kenya report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Cooking Ingredients and Meals in Kenya?
  • Which are the leading brands in Cooking Ingredients and Meals in Kenya?
  • How are products distributed in Cooking Ingredients and Meals in Kenya?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Kenya?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Cooking Ingredients and Meals in Kenya

Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2019-2024
Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2019-2024
Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2019-2024
Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2020-2024
Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2021-2024
Table 7 Penetration of Private Label by Category: % Value 2019-2024
Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2019-2024
Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2024-2029
Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2024-2029
Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2024-2029

DISCLAIMER

Summary 1 Research Sources

Edible Oils in Kenya

KEY DATA FINDINGS

Consumers turn to budget-friendly options amid rising prices
Rising health consciousness drives innovation
Pure Mountain revolutionises the Kenyan market with herb-infused canola oil
Players expected to tackle economic instability with innovation and local sourcing
Health-conscious and eco-friendly consumers set to drive growth
Health-oriented oils expected to outperform traditional vegetable oils
Table 13 Sales of Edible Oils by Category: Volume 2019-2024
Table 14 Sales of Edible Oils by Category: Value 2019-2024
Table 15 Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 16 Sales of Edible Oils by Category: % Value Growth 2019-2024
Table 17 NBO Company Shares of Edible Oils: % Value 2020-2024
Table 18 LBN Brand Shares of Edible Oils: % Value 2021-2024
Table 19 Distribution of Edible Oils by Format: % Value 2019-2024
Table 20 Forecast Sales of Edible Oils by Category: Volume 2024-2029
Table 21 Forecast Sales of Edible Oils by Category: Value 2024-2029
Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2024-2029
Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2024-2029

Meals and Soups in Kenya

KEY DATA FINDINGS

Inflation drives price sensitivity amongst Kenyan consumers
Convenience fuels growth of ready-to-eat meals
Health-conscious consumers drive demand for low salt and organic meal options
Challenge of health trend and rising production costs
Rising demand for healthy products will influence innovation
Consumers appreciate convenience of ready-to-eat meals
Table 24 Sales of Meals and Soups by Category: Volume 2019-2024
Table 25 Sales of Meals and Soups by Category: Value 2019-2024
Table 26 Sales of Meals and Soups by Category: % Volume Growth 2019-2024
Table 27 Sales of Meals and Soups by Category: % Value Growth 2019-2024
Table 28 NBO Company Shares of Meals and Soups: % Value 2020-2024
Table 29 LBN Brand Shares of Meals and Soups: % Value 2021-2024
Table 30 Distribution of Meals and Soups by Format: % Value 2019-2024
Table 31 Forecast Sales of Meals and Soups by Category: Volume 2024-2029
Table 32 Forecast Sales of Meals and Soups by Category: Value 2024-2029
Table 33 Forecast Sales of Meals and Soups by Category: % Volume Growth 2024-2029
Table 34 Forecast Sales of Meals and Soups by Category: % Value Growth 2024-2029

Sauces, Dips and Condiments in Kenya

KEY DATA FINDINGS

Economic pressures drive demand for budget-friendly sauces and condiments
Ketchup benefits from rising urbanisation and popularity of fast food
Health and wellness trend influences consumer choices
Players set to mitigate rising costs with local sourcing and production efficiency
Healthy and premium sauces will drive future growth
The enduring significance of small local grocers
Table 35 Sales of Sauces, Dips and Condiments by Category: Volume 2019-2024
Table 36 Sales of Sauces, Dips and Condiments by Category: Value 2019-2024
Table 37 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2019-2024
Table 38 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2019-2024
Table 39 Sales of Liquid Recipe Sauces by Type: % Value 2019-2024
Table 40 NBO Company Shares of Sauces, Dips and Condiments: % Value 2020-2024
Table 41 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2021-2024
Table 42 Distribution of Sauces, Dips and Condiments by Format: % Value 2019-2024
Table 43 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2024-2029
Table 44 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2024-2029
Table 45 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2024-2029
Table 46 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2024-2029

Sweet Spreads in Kenya

KEY DATA FINDINGS

Price sensitivity drives demand for affordable options
Rising demand for natural and healthier sweet spreads drives category growth
Savannah Honey’s programme aims to promote beekeeping and boost honey sales
Challenge of affordability over the forecast period
Rising demand for healthier products
Chocolate spreads' niche status
Table 47 Sales of Sweet Spreads by Category: Volume 2019-2024
Table 48 Sales of Sweet Spreads by Category: Value 2019-2024
Table 49 Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 50 Sales of Sweet Spreads by Category: % Value Growth 2019-2024
Table 51 NBO Company Shares of Sweet Spreads: % Value 2020-2024
Table 52 LBN Brand Shares of Sweet Spreads: % Value 2021-2024
Table 53 Distribution of Sweet Spreads by Format: % Value 2019-2024
Table 54 Forecast Sales of Sweet Spreads by Category: Volume 2024-2029
Table 55 Forecast Sales of Sweet Spreads by Category: Value 2024-2029
Table 56 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2024-2029
Table 57 Forecast Sales of Sweet Spreads by Category: % Value Growth 2024-2029
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The following categories and subcategories are included:

Cooking Ingredients and Meals

    • Olive Oil
    • Corn Oil
    • Palm Oil
    • Rapeseed Oil
    • Soy Oil
    • Sunflower Oil
    • Other Edible Oil
      • Dried Ready Meals
      • Shelf Stable Ready Meals
      • Chilled Ready Meals
      • Frozen Ready Meals
      • Dry Soup
      • Shelf Stable Soup
      • Chilled Soup
      • Frozen Soup
      • Chilled Pizza
      • Frozen Pizza
      • Meal Kits
      • Quick Recipe Kits
      • Chilled Lunch Kits
    • Prepared Salads
        • Liquid Stocks and Fonds
        • Stock Cubes and Powders
      • Gravy Cubes, Powders and Pots
      • Monosodium Glutamate
      • Herbs and Spices
      • Tomato Pastes and Purées
        • Liquid Recipe Sauces (excl pasta sauces)
        • Dry Recipe Sauces
        • Pasta Sauces
        • Barbecue Sauces
        • Fish Sauces
        • Ketchup
        • Mayonnaise
        • Mustard
        • Oyster Sauces
        • Salad Dressings
        • Soy Sauces
        • Chili Sauces
    • Dips
    • Yeast-based Spreads
    • Pickled Products
    • Other Sauces and Condiments
    • Honey
    • Chocolate Spreads
    • Jams and Preserves
    • Nut and Seed Based Spreads
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This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.

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