Cooking ingredients and meals in Ghana performed well in 2024. However, higher prices in an inflationary climate, the presence of substitutes, such as unpackaged and fresh alternatives, albeit with seasonal limitations, and logistics/distribution issues hindered demand.
Price remained a pivotal shaper of consumer choices in cooking ingredients and meals in Ghana during 2024. Consumers persisted in leaning towards more affordable brands and economical products.
People living in rural areas tend to eat two main meals per day; these are usually quite heavy, especially for manual workers like farmers. Many people in rural areas have direct access to locally cultivated fresh food, so they eat relatively little packaged food.
Ghanaians continued to face high inflationary pressure on prices of cooking ingredients, most notably in terms of imported brands. This has sparked intense competition among brand owners, prompting the introduction of new, more affordable options.
The informal market is seeing fast growth in sales of cooking ingredients and meals. The majority of Ghanaians purchase their cooking ingredients in the informal channel and via traditional market places.
Improved agricultural methods are expected to decrease the seasonality aspects of shopping for cooking ingredients and drive retail volume and value sales. The local production of cooking ingredients is expected to increase, although imported brands will remain important.
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Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Ghana with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Cooking Ingredients and Meals
This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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