The growth in the demand for cooking ingredients and meals in Tanzania in 2024 was supported by population growth, a developing middle class and wider distribution. However, high prices, unpackaged and home-made alternatives and a strong informal market hindered growth potential.
Inflation continued to impact cooking ingredients and meals in Tanzania in 2024. In this vein, rising prices of final products complicated market and sales dynamics.
Many consumers in Tanzania consider packaged food to be unhealthy and/or expensive, although demand is on the rise, especially among more affluent local consumers. However, most local consumers still buy unpackaged cooking ingredients from traditional retailers.
Disposable income levels significantly influence the type of food consumers purchase. Lower-income groups mainly base their purchasing decision on price, while more affluent middle- and high-income groups typically choose their food based on quality and taste.
In 2024, informal retailing remained the most popular channel in Tanzania, comprising the large majority of the total retail landscape. This form of retailing is mainly observed in open air markets, where a variety of counterfeit and unofficially branded products are sold on tables and floors.
Over the forecast period, retail volume sales of cooking ingredients and meals in Tanzania are expected to continue to see healthy growth rates. Improved socioeconomic conditions are anticipated to foster increased disposable incomes for consumers.
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Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Tanzania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Tanzania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cooking Ingredients and Meals
This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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