Prices of cooking ingredients and meals are recording a significant increase in 2024 due to inflation and the rising cost of production, transport and imported raw materials, including wheat, cacao, corn and seeds. This increase is impacting consumer demand, with several categories experiencing volume stagnation in the year.
As a result of price increases, affordability is the key trend in 2024. There is strong demand for edible oils distributed by the government, which are significantly cheaper than private, packaged edible oils.
The local company Société Industrielle de Conserves Alimentaires de Medjez El Bab (SICAM) continues to lead cooking ingredients and meals in 2024 thanks to a strong distribution network covering all Tunisian territories, including modern and traditional grocery retailers, and a wide variety of products across both economic and standard price brackets. International brands and companies are also present in the market, especially in sauces, condiments, and speciality ingredients, bringing their expertise and diverse product offerings to cater to different culinary preferences.
Traditional grocery retailers remain the main channel in 2024; however, discounters are recording the fastest growth in cooking ingredients and meals, led by Aziza, indicating evolving consumer preferences and the rising demand for affordable products and a convenient shopping experience. The presence of discounters has brought added competition and diversity to the market, offering consumers alternative cooking ingredient and meals options.
Despite rising input costs, demand for cooking ingredients is expected to remain stable over the forecast period. Inflation will persist, resulting in further price increases that will continue to impact consumer spending.
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Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cooking Ingredients and Meals
This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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