Cooking Ingredients and Meals in Vietnam

January 2025
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Overview:

Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Cooking Ingredients and Meals industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Cooking Ingredients and Meals in Vietnam report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Cooking Ingredients and Meals in Vietnam?
  • Which are the leading brands in Cooking Ingredients and Meals in Vietnam?
  • How are products distributed in Cooking Ingredients and Meals in Vietnam?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Cooking Ingredients and Meals in Vietnam

Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2019-2024
Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2019-2024
Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2019-2024
Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2020-2024
Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2021-2024
Table 7 Penetration of Private Label by Category: % Value 2019-2024
Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2019-2024
Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2024-2029
Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2024-2029
Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2024-2029

DISCLAIMER

Summary 1 Research Sources

Edible Oils in Vietnam

KEY DATA FINDINGS

Edible oils sees steady total volume growth in 2024, driven by the essential nature of such products
Production of edible oils faces supply volatility due to adverse weather in key producing regions
Calofic Corp leads edible oils through strong branding and influencer-driven marketing
Prominence of health consciousness expected to shape edible oils
Efforts to expand production capacity and price stabilisation measures likely to keep edible oils affordable
Leading brands will continue to leverage strong marketing, festive promotions, and community involvement
Table 13 Sales of Edible Oils by Category: Volume 2019-2024
Table 14 Sales of Edible Oils by Category: Value 2019-2024
Table 15 Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 16 Sales of Edible Oils by Category: % Value Growth 2019-2024
Table 17 NBO Company Shares of Edible Oils: % Value 2020-2024
Table 18 LBN Brand Shares of Edible Oils: % Value 2021-2024
Table 19 Distribution of Edible Oils by Format: % Value 2019-2024
Table 20 Forecast Sales of Edible Oils by Category: Volume 2024-2029
Table 21 Forecast Sales of Edible Oils by Category: Value 2024-2029
Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2024-2029
Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2024-2029

Meals and Soups in Vietnam

KEY DATA FINDINGS

Ready meals faces challenges from economic uncertainty, with players focusing on affordability and distribution
In 2024 ready meals continues to be led by Vissan Co Ltd
Frozen ready meals sees greater diversity in snacking products
Ready meals set to record significant retail volume growth, driven by demand for convenient and safe options
Growing prominence of modern off-trade channels and e-commerce set to drive the growth of ready meals
Greater availability of international dishes expected, and diversity in frozen ready meals
Table 24 Sales of Meals and Soups by Category: Volume 2019-2024
Table 25 Sales of Meals and Soups by Category: Value 2019-2024
Table 26 Sales of Meals and Soups by Category: % Volume Growth 2019-2024
Table 27 Sales of Meals and Soups by Category: % Value Growth 2019-2024
Table 28 Sales of Chilled Ready Meals by Ethnicity: % Value 2019-2024
Table 29 Sales of Frozen Ready Meals by Ethnicity: % Value 2019-2024
Table 30 Sales of Soup by Leading Flavours: Rankings 2019-2024
Table 31 NBO Company Shares of Meals and Soups: % Value 2020-2024
Table 32 LBN Brand Shares of Meals and Soups: % Value 2021-2024
Table 33 Distribution of Meals and Soups by Format: % Value 2019-2024
Table 34 Forecast Sales of Meals and Soups by Category: Volume 2024-2029
Table 35 Forecast Sales of Meals and Soups by Category: Value 2024-2029
Table 36 Forecast Sales of Meals and Soups by Category: % Volume Growth 2024-2029
Table 37 Forecast Sales of Meals and Soups by Category: % Value Growth 2024-2029

Sauces, Dips and Condiments in Vietnam

KEY DATA FINDINGS

Sauces, dips and condiments sees slow total volume growth, supported by the essential role of these products, and health-conscious product innovations
Chilli sauces sees a greater variety of both local- and international-inspired flavours
Sauces, dips and condiments continues to be led by Masan Consumer Corp in 2024
Stable growth expected for sauces, dips and condiments, driven by the growing convenience trend
Brands will need to balance innovation with tradition, and digital engagement with localised strategies in an increasingly competitive market
Health trends will continue to drive innovation
Table 38 Sales of Sauces, Dips and Condiments by Category: Volume 2019-2024
Table 39 Sales of Sauces, Dips and Condiments by Category: Value 2019-2024
Table 40 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2019-2024
Table 41 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2019-2024
Table 42 Sales of Liquid Recipe Sauces by Type: % Value 2019-2024
Table 43 Sales of Other Sauces and Condiments by Type: Rankings 2019-2024
Table 44 NBO Company Shares of Sauces, Dips and Condiments: % Value 2020-2024
Table 45 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2021-2024
Table 46 Distribution of Sauces, Dips and Condiments by Format: % Value 2019-2024
Table 47 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2024-2029
Table 48 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2024-2029
Table 49 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2024-2029
Table 50 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2024-2029

Sweet Spreads in Vietnam

KEY DATA FINDINGS

Sweet spreads exhibits continued total volume growth despite a lack of marketing activities
Honey appeals through its health benefits, while players focus on boosting product visibility through e-commerce
Sweet spreads continues to be led by Golden Farm in 2024, although the category remains fragmented
Limited usage of sweet spreads offers potential for growth through extended distribution and marketing efforts
Small local grocers expected to remain the main retail channel for sweet spreads
Brands likely to target gifting occasions to effectively position products that are perceived as non-essential
Table 51 Sales of Sweet Spreads by Category: Volume 2019-2024
Table 52 Sales of Sweet Spreads by Category: Value 2019-2024
Table 53 Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 54 Sales of Sweet Spreads by Category: % Value Growth 2019-2024
Table 55 Sales of Jams and Preserves by Leading Flavours: Rankings 2019-2024
Table 56 NBO Company Shares of Sweet Spreads: % Value 2020-2024
Table 57 LBN Brand Shares of Sweet Spreads: % Value 2021-2024
Table 58 Distribution of Sweet Spreads by Format: % Value 2019-2024
Table 59 Forecast Sales of Sweet Spreads by Category: Volume 2024-2029
Table 60 Forecast Sales of Sweet Spreads by Category: Value 2024-2029
Table 61 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2024-2029
Table 62 Forecast Sales of Sweet Spreads by Category: % Value Growth 2024-2029
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The following categories and subcategories are included:

Cooking Ingredients and Meals

    • Olive Oil
    • Corn Oil
    • Palm Oil
    • Rapeseed Oil
    • Soy Oil
    • Sunflower Oil
    • Other Edible Oil
      • Dried Ready Meals
      • Shelf Stable Ready Meals
      • Chilled Ready Meals
      • Frozen Ready Meals
      • Dry Soup
      • Shelf Stable Soup
      • Chilled Soup
      • Frozen Soup
      • Chilled Pizza
      • Frozen Pizza
      • Meal Kits
      • Quick Recipe Kits
      • Chilled Lunch Kits
    • Prepared Salads
        • Liquid Stocks and Fonds
        • Stock Cubes and Powders
      • Gravy Cubes, Powders and Pots
      • Monosodium Glutamate
      • Herbs and Spices
      • Tomato Pastes and Purées
        • Liquid Recipe Sauces (excl pasta sauces)
        • Dry Recipe Sauces
        • Pasta Sauces
        • Barbecue Sauces
        • Fish Sauces
        • Ketchup
        • Mayonnaise
        • Mustard
        • Oyster Sauces
        • Salad Dressings
        • Soy Sauces
        • Chili Sauces
    • Dips
    • Yeast-based Spreads
    • Pickled Products
    • Other Sauces and Condiments
    • Honey
    • Chocolate Spreads
    • Jams and Preserves
    • Nut and Seed Based Spreads
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This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.

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