In 2024, sales of cooking ingredients and meals grew. The industry, no longer impacted by the COVID-19 pandemic, was boosted by a resurgence in the number of tourists and eating out, which was particularly beneficial to sauces, dips and condiments via foodservice.
Despite ongoing global inflationary pressures, the prices of cooking ingredients in 2024 decreased from the previous year. This provided the strongest boost to sales of edible oils.
Edible oil prices heavily increased in 2022 and 2023 due to supply chain disruptions linked to the war in Ukraine and subsequent increase in prices of raw materials. This in turn stimulated middle and high income earners to buy air fryers to combat the increase in the prices of edible oils.
In 2024, cooking ingredients and meals in Jordan experienced moderate growth in both current value and volume sales. Growth is primarily attributed to the country's expanding population, which grew by around 2% during the year.
Foodservice sales in Jordan have been on the rise, primarily driven by the growing influx of tourists post pandemic. Furthermore, consumers have been increasingly dining out and ordering food, a shift in behaviour compared to previous years, which can be attributed to the expanding number of foodservice establishments in Jordan.
Cooking ingredients and meals is slated for further moderate and sustainable growth in sales over the forecast period, with population growth and the return of tourism set to be the main factors underpinning this positive performance. In general, with the exception of edible oils, product prices are also set to continue rising, which will also impact value sales growth.
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Cooking Ingredients and Meals
This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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