Cooking ingredients and meals is set to see growth in both volume and value terms in Saudi Arabia in 2024. Stronger domestic income, more women participating in the paid workforce, a rising population through a continuous influx of expatriates into the country, and a healthy economy with flourishing tourism rates are all factors that have supported the growth of cooking ingredients and meals in the Kingdom.
Multiple trends have influenced the development of the market for cooking ingredients and meals in Saudi Arabia in 2024, including health and wellness, polarisation between premiumisation and budget-friendly alternatives, and growing demand for convenience. At the same time, cooking ingredients and meals is positively impacted by ongoing changes within the economy and governmental support programmes to align with the Saudi Vision 2030.
The competitive landscape in cooking ingredients and meals is remaining stable in Saudi Arabia in 2024. The most noticeable change is the growth of both local brands and private labels, which have witnessed a surge in their popularity and availability as a result of their strong supply and low prices.
Modern grocery outlets, notably supermarkets and hypermarkets, continue to dominate the retail distribution landscape for cooking ingredients and meals in Saudi Arabia in 2024, thanks to their broad coverage of all household supplies – not only packaged food. Promotional activities have been another key attraction for consumers.
The market for cooking ingredients and meals in Saudi Arabia is expected to register steady expansion in volume terms over the forecast period, alongside increasingly busy lifestyles. Increasing participation in the paid workforce, thanks to increasing employment opportunities for Saudi Arabian nationals, especially women, will have a positive impact on household spending, as well as demand for convenient, time-saving meal solutions.
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Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Cooking Ingredients and Meals
This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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