The opening of imports following Javier Milei's assumption of office in December 2023 has significantly altered the business landscape in Argentina, making it more attractive for international brands to consider entering the local market. Under the previous government, import restrictions had created substantial barriers for foreign brands, but the new administration's efforts to streamline and simplify the import process has opened up opportunities for global brands.
Retail e-commerce will continue to experience growth in Argentina, with prominent brands such as Isadora, Todo Moda, Pandora, and Swarovski increasingly focusing their marketing strategies on driving sales through digital platforms. These brands are leveraging strong discount promotions and offering convenient payment options, such as paying in instalments with no interest or low-interest rates, making purchases more accessible to a wider range of consumers.
Across the next five years, there will be an ongoing rise in independent designers offering their costume jewellery through social networks, particularly Instagram, which has become a key platform for promoting and selling. This digital channel allows designers to reach a broad audience, particularly consumers eager for unique and original products.
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Understand the latest market trends and future growth opportunities for the Jewellery industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See all of our definitionsThis report originates from Passport, our Jewellery research and analysis database.
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