Retail value growth is expected to remain positive for jewellery throughout the forecast period. Swiss consumers' strong financial position will help sales of fine jewellery, which will continue to account for the majority of value sales, due to the higher unit price points.
Swiss consumers are increasingly becoming more conscious of sustainability, a trend expected to influence their purchasing decisions over the forecast period, especially in the jewellery sector. As awareness grows, the demand for more sustainable and ethically produced jewellery will likely intensify.
The surge in gold prices significantly impacted gold jewellery sales in 2024, with the overall share of gold jewellery declining as a result. The increased cost of gold made it less accessible for some consumers, causing a shift in demand towards more affordable materials.
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Understand the latest market trends and future growth opportunities for the Jewellery industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See all of our definitionsThis report originates from Passport, our Jewellery research and analysis database.
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