Looking ahead, the jewellery category in Brazil is poised for continued moderate retail volume and current value growth. Despite economic challenges, jewellery remains a vibrant and dynamic category in Brazil, offering both challenges and opportunities for brands willing to innovate and adapt.
The gap between the growth rates of costume jewellery and fine jewellery is narrowing, and this is likely to continue in the forecast period. While fine jewellery has traditionally far outpaced costume jewellery in terms of revenue growth, the forecast period is expected to see a more balanced trajectory, as consumers seek value without compromising on style or quality.
As jewellery in Brazil looks to the future, brands are increasingly diversifying their portfolios to appeal to a broader range of consumers. From children’s jewellery to sustainable collections, players are embracing innovation and inclusivity to stay relevant in a rapidly evolving market.
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Understand the latest market trends and future growth opportunities for the Jewellery industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See all of our definitionsThis report originates from Passport, our Jewellery research and analysis database.
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