In a cross-category trend, conversely to what was anticipated one or two years ago, the outlook for jewellery is not so favourable, with flat volume sales and declining value sales anticipated. The Olympic Games was expected to have a ripple effect into 2025-2026, however, as noted, the event of the Paris Olympics did not give as a large a boost to retail as was hoped for and this will likely translate accordingly.
Luxury brands leverage storytelling to connect with consumers on an emotional level, highlighting their heritage, craftsmanship, and the unique stories behind their products in the local market.
Men’s jewellery in France, historically overlooked, is now showing significant growth potential, mirroring trends in apparel, footwear, bags, and luggage. Brands like Flibustier are capitalising on this by targeting male consumers with costume jewellery made from silver and natural stones, often linked to beliefs about their calming or energising properties.
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Understand the latest market trends and future growth opportunities for the Jewellery industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See all of our definitionsThis report originates from Passport, our Jewellery research and analysis database.
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