The daily-wear jewellery market is anticipated to witness significant growth during the forecast period. This is likely to be particularly beneficial to sales of costume jewellery, with younger consumers in particular likely to be keen to mix and match jewellery pieces to match their outfit and the occasion.
In India’s evolving jewellery market, a significant offline store presence is still seen as essential, particularly for high ticket items such as gold and diamond jewellery. However, incorporating digital technology is becoming increasingly essential to providing an immersive shopping experience that can help appeal to younger digital-savvy consumers.
In the forecast period, consumers are projected to increasingly look towards gold coins, bars, and digital gold as opportunities for investment. During festival celebrations such as Dhanteras, most now place orders for gold and silver coins through rapid commerce apps, evidencing how convenience and investment returns are influencing the buying process.
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Understand the latest market trends and future growth opportunities for the Jewellery industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See all of our definitionsThis report originates from Passport, our Jewellery research and analysis database.
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