Regarding the distribution of jewellery, nearly 90% of sales took place in physical stores at the end of the review period, and this channel is expected to remain the most important moving forward. While retail e-commerce has been seeing growth, it still represents a small percentage of value sales, mainly focused on costume jewellery.
Jewellery in Mexico is set to maintain retail volume and current value growth throughout the forecast period, with increases for both costume and fine jewellery, although the latter will continue to see the better performance. Luxury jewellery is a niche that has steadily increased in recent years.
Mexican culture is an important factor in the demand for certain pieces of jewellery that have a special connotation, such as wedding rings and baptismal medals. In the case of rings, there has been a decline in sales of wedding bands, while for some brands, engagement rings have become one of the best-selling items.
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Understand the latest market trends and future growth opportunities for the Jewellery industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See all of our definitionsThis report originates from Passport, our Jewellery research and analysis database.
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