Since the majority of sales of jewellery still take place in physical stores, the forecast period is likely to see players focus on elevating the in-store experience in an effort to excite consumers again. Already underway since 2024, all new US Pandora store openings will feature its Evoke 2.
Lab-grown diamonds will be key to watch in the forecast period, as they will influence the performance of fine jewellery, especially as both luxury and entry-level jewellery brands explore incorporating them into their strategies. Global jewellery players such as Pandora have already phased out the use of mined diamonds, citing changes in consumer demand, sustainability, and accessibility as key reasons for the push, with assortments expanding in the US due to the positive consumer reception.
While historically, players in jewellery greatly focused on the needs of women, or men buying for women, the forecast period may see more players tapping into the growing opportunities in the men’s jewellery space. The same way in which casualisation and a breaking down of gender codes have invited men to further explore bags, that same desire for self-expression could help stimulate demand for jewellery.
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Understand the latest market trends and future growth opportunities for the Jewellery industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See all of our definitionsThis report originates from Passport, our Jewellery research and analysis database.
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