The jewellery market in Sweden is expected to maintain a stable performance over the forecast period. Swedish consumers are set to remain drawn to minimalist and classic styles, especially when it comes to engagement rings, earrings, and necklaces.
The share of retail e-commerce for jewellery in Sweden is expected to grow over the forecast period, although at a slower pace compared to the peak seen following the outbreak of COVID-19. While physical stores will continue to lead sales, jewellery players, such as Thomas Sabo and Engelbert, are increasingly improving their online presence and omnichannel strategies.
Consumer preferences are expected to evolve across the next five years, somewhat driven by generational shifts. Millennials and Gen-Z will continue to prioritise sustainability, leading brands to offer more ethical and eco-friendly options.
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Understand the latest market trends and future growth opportunities for the Jewellery industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See all of our definitionsThis report originates from Passport, our Jewellery research and analysis database.
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