Despite economic uncertainties - including high inflation, political instability and substantial household debt - the jewellery category in Thailand is expected to see a positive performance over the forecast period. Leading players in both fine and costume jewellery are anticipated to bolster demand through strategic initiatives.
While Thailand’s jewellery landscape remains fragmented with numerous small brands and unbranded players, leading international brands continue to lead thanks to their strong reputations and resources. However, smaller local brands are increasingly carving out a presence in the market.
Consumer behaviour in Thailand’s jewellery market highlights the importance of omnichannel strategies. For fine jewellery, many local consumers prefer in-person shopping at stores, counters or kiosks to experience the product and seek personalised recommendations before making a purchase.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Jewellery industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See all of our definitionsThis report originates from Passport, our Jewellery research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!