Storytelling is a vital component for fine jewellery brands, serving as a bridge between their heritage and the emotional engagement of consumers. With sluggish retail sales under economy uncertainties, fine jewellery brands are reviewing their strategies for the long term.
In a bid to stay relevant and captivate the attention of younger consumers, leading jewellery brands are increasingly turning to strategic brand collaborations. Recognising the evolving preferences and shopping habits of millennials and Generation Z, these established jewellery labels are forging partnerships with popular Intellectual Properties (IP) to launch new limited-edition collections.
With the rising trend of sustainable concepts in the fashion world, sustainability in jewellery design is becoming increasingly crucial as consumers demand more ethical and environmentally-friendly practices from brands. It is expected that innovative designs based around sustainability, such as recycled raw materials, will be the focus for future jewellery development.
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Understand the latest market trends and future growth opportunities for the Jewellery industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See all of our definitionsThis report originates from Passport, our Jewellery research and analysis database.
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