Over the forecast period, China’s economy is expected to remain sluggish, albeit with reduced uncertainty as both the market and consumers have become increasingly aware of the potential impact of the real estate crisis and trade disputes between China and the US. Despite these challenges, the spending power of mainland Chinese tourists is expected to remain steady.
Costume jewellery in Hong Kong presents both opportunities and challenges for brands over the forecast period. While there is a growing potential among Generation Z consumers, who represent the future spending power of Hong Kong, the intensifying competition poses risks for brands that fail to implement effective strategic measures.
E-commerce, which experienced a surge in jewellery sales during the pandemic due to social distancing restrictions, lost notable share in 2023 as consumers eagerly returned to the offline in-store shopping experience. The desire for human interaction and personalised services drove this shift back to physical stores.
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Understand the latest market trends and future growth opportunities for the Jewellery industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See All of Our DefinitionsThis report originates from Passport, our Jewellery research and analysis database.
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