The trend of “non-marriage” is expected to continue to influence sales of bridal jewellery in Japan in the forecast period, particularly when it comes to engagement rings. In 2023, the number of children born to Japanese parents hit a record low, with the total fertility rate also declining.
According to Euromonitor’s Consumers data, Japan’s total population saw a decline of 2.2% over the past five years, from 2019 to 2024, with a projected decrease of 2.
Smart rings are beginning to make their mark in jewellery, representing a niche which may reflect a broader shift similar to the transition from traditional watches to smartwatches moving forward. For instance, in July 2024, Samsung unveiled the Galaxy Ring in Paris, a device designed to monitor daily activity levels and sleep patterns, offering comprehensive health and sleep tracking features.
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Understand the latest market trends and future growth opportunities for the Jewellery industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See all of our definitionsThis report originates from Passport, our Jewellery research and analysis database.
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