Looking ahead, jewellery in China is set to return to retail volume and current value growth. The category holds growth potential, bolstered by rising gold prices, the gradual return of consumer demand as consumers shop domestically rather than abroad, and the lower base in 2024.
In 2023, alongside gold, culturally significant materials such as pearls and jade garnered considerable popularity in fine jewellery in China. Pearl jewellery, in particular, witnessed a surge in demand due to consumer concerns over future quality following Japan’s nuclear wastewater discharge, prompting many to make purchases swiftly, driving significant growth in this year.
With Generation Z’s purchasing power on the rise, jewellery brands are expected to undergo targeted brand upgrades to appeal to this younger generation in the forecast period. These consumers are more inclined to gather information online, exhibit a pragmatic approach to brand names, and show lower brand loyalty.
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Understand the latest market trends and future growth opportunities for the Jewellery industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See all of our definitionsThis report originates from Passport, our Jewellery research and analysis database.
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