While affluent consumers tend to be more resilient in challenging economic situations, for the majority of consumers, the purchase of jewellery is not going to be a priority across the forecast period. Jewellery purchases will continue to be occasion driven, and many shoppers will seek affordable alternatives by opting for cheaper stones or using independent jewellers.
Shein and Temu have been impacting the sales of costume jewellery from local brands, and this trend is expected to continue throughout the forecast period. These Asian retailers not only offer attractive prices but also provide a wider selection of products.
Across the continent, South Africa will continue to be a preferred market for luxury jewellery. Although no standalone luxury jewellery brand stores exist in South Africa, big brands can be purchased through established players such as Bellagio Jewellers and Elegance Jewellers.
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Understand the latest market trends and future growth opportunities for the Jewellery industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See all of our definitionsThis report originates from Passport, our Jewellery research and analysis database.
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