Other hot drinks in Brazil is set to maintain slow and stable retail volume growth in 2024, along with more dynamic retail current value growth. The most important category within other hot drinks is chocolate-based flavoured powder drinks, which accounts for 80% of value sales. Brazil is the largest global market for chocolate-based flavoured powder drinks, with sales twice as high as the second-placed country, the US. The reason for such an important position is related to the tradition in man

Chocolate-based flavoured powder drinks are a desirable beverage in Pakistan and hence all major players have a vested interest, with Milo, Horlicks, Nesquik, Ovaltine, and Cadbury the standout brands. These are high priced products which serve only a small group of high-earning customers with availability in most major supermarkets and small grocers. This type of hot drink is popular among children and is consumed a lot during the winter. Moreover, the versatility of chocolate-flavoured hot dri

Other hot drinks is recording moderate retail volume growth in 2024, whilst value sales are boosted by lingering inflation and price increases. The category is overwhelmingly dominated by chocolate-based flavoured powder drinks, which mainly target children and Gen Z. Throughout the review period, the leading category players have been introducing new flavours of chocolate-based flavoured powder drinks to make them more appealing to adults and thereby expand the consumer base. Adult consumers ge

Volume sales of other hot drinks in Serbia are recording stable growth in 2024, with foodservice sales experiencing faster growth compared to off-trade as consumers are spending more time outside their homes and seeking convenient on-the-go options. Chocolate-based flavoured powder drinks is the top performer in the on-trade channel, benefiting from its widespread availability in foodservice establishments. Meanwhile, other plant-based hot drinks, primarily represented by chicory, is seeing the

The consumption of chocolate-based flavoured powder drinks in Uzbekistan is relatively low, reflecting the novelty of this category and the absence of a well-established consumption culture. Nonetheless, chocolate-based flavoured powder drinks continue to post robust growth in Uzbekistan, with children the primary target audience. These drinks are largely perceived by parents as an indulgent treat for their children. The popularity of chocolate-based flavoured powder drinks is driven by their sw

After coffee, other hot drinks, and in particular chocolate-based flavoured powder drinks, are the most popular hot drink in Dominican Republic in 2024. However, it registered a significant decrease in volume sales in 2024 due to a shortage of supply in retail channels. This was due to most of the locally grown cocoa being exported. Dominican Republic is a powerhouse in the global cocoa industry and is recognised as one of the world’s leading producers of high-quality cocoa beans and also organi

Prices have risen in Israel’s other hot drinks market, with Strauss Group Ltd, the leading player, raising the price of its Chocolit brand by 10% in January 2024. Strauss attributed the increase to rising costs of raw materials, as well as higher electricity prices and the rising cost of other essential goods. Amid challenging economic conditions, where consumers are more budget-conscious and focused on spending money on essential items, these price hikes have significantly impacted the chocolat

After tea, other hot drinks continued to be Kenya’s most popular hot drink in 2024. However, though there was modest current value growth, volume growth was minimal. Malt-based hot drinks continued to account for most value and volume sales, but chocolate-based flavoured powder drinks registered higher value and volume growth. The overall muted volume growth is due to growing concern about the high sugar content of chocolate-based flavoured powder drinks, as well as the popular malt-based Milo b

In 2024, chocolate-based flavoured powder drinks have retained their position as the preferred choice among Tunisian consumers despite the rising prices of cocoa on the global market. This category continues to exhibit resilience, driven by the consistent demand for local brands such as Said, Oppa, Artisto, and Spipa, which have capitalised on their established reputation and extensive distribution networks. These products are widely available across both modern grocery outlets and traditional r

Other hot drinks have remained the smallest category of Morocco’s hot drinks market, with chocolate-based flavoured powder drinks continuing to dominate this category. Their perceived status as luxury, non-essential items has hindered their appeal, particularly during periods of financial strain, when price-sensitive consumers tend to forego such purchases. As economic uncertainty persists, the demand for these products has been further suppressed, leaving their consumption largely restricted to

Other hot drinks have continued to face declining demand in 2024, driven by their reputation as less healthy and somewhat old-fashioned beverages. Chocolate-based flavoured drinks, which account for the majority of sales in this category, have experienced the steepest decline. Their high sugar and calorie content has further alienated health-conscious consumers, accelerating this downward trend. By contrast, malt-based hot drinks have seen a more modest decline in retail volume sales, as they ar

Other hot drinks in Uruguay, as a product area, continues to be dominated by yerba mate, the nation’s iconic beverage and a staple in most households. However, the category has shown signs of maturity, with total volume sales of yerba mate expected to decline for a second consecutive year in 2024. Despite its well-established status, the market has become increasingly saturated, limiting opportunities for further expansion. Nevertheless, there has been growing interest in flavoured and mixed her

In 2024, retail value sales of other hot drinks in Lithuania increased by 3%, driven by flavoured powder drinks, which noted a retail value sales increase of 3% in current terms. Retail volume sales also recorded a positive performance, with slight growth in overall volume, driven by chocolate-based flavoured powder drinks.

Other hot drinks, namely chocolate-based flavoured powder drinks, is expected to register positive volume growth in Kazakhstan in 2024. Easing of inflation supports volume growth, as does the growing population. Chocolate-based flavoured powder drinks continue to be mainly consumed by children, who enjoy the sweet taste. Its affordability also continues to maintain volume sales.

The category of other hot drinks in North Macedonia has witnessed minimal yet stable consumer demand in 2024, resulting in modest retail volume growth despite the demographic decline, which continues to shrink the potential consumer base. The persisting effects of inflation have led to moderate price increases, although the inflationary pressures have begun to ease. The combination of stable demand and gradual price adjustments has allowed the category to maintain its foothold, albeit with limit

Chocolate and malted-based beverages, long staples on Cameroonian breakfast tables, have demonstrated the highest price sensitivity in the hot drinks market due to their widespread consumption. As inflationary pressures persist, affordability has become a critical consideration for consumers, leading to a surge in demand for smaller and more affordable packaging options. This trend has particularly benefited brands offering their products in pouch formats, which range from 18g to 35g and are pri

In 2024, the chocolate-based flavoured powder drinks category continued its shift towards more health-conscious formulations, driven by an increasing consumer focus on nutrition and wellness. Traditional favourites like Nesquik and Ovaltine offer variants that cater to this trend, with reduced sugar, added protein, and fortifications of vitamins and minerals. This evolution aligns with the broader demand for indulgent yet healthier options, particularly among parents seeking nutritious, kid-frie

Given the pressure that Guatemalans have faced due to rising living costs in recent years and income limitations that a significant portion of the population still faces, the main flavoured powdered brands focused on promoting the affordability of their drinks in 2024. Nesquik (Nestlé SA), for instance, promoted its low-cost 200g resealable stand-up pouches, which “make 15 glasses”. A similar strategy was implemented by Choco Panda (Chocolates Best de Guatemala SA) with the introduction of its c

In Costa Rica, chocolate-based flavoured powder drinks maintain a strong foothold in hot drinks, with distinct preferences shaping consumption patterns across age groups. Chocolate milk remains a household staple for children, driven by brands such as Nesquik, Johnny's, Cocoa Dulce, and Milo, which parents frequently purchase to mix into milk as part of their children’s daily routines. These brands have successfully created associations with childhood enjoyment and nutrition, often marketing the

In 2024, while retail value sales of other hot drinks in Colombia grew by 9%, retail volume sales fell significantly by 10%. This decline was primarily driven by the high cost of raw materials, particularly due to droughts that reduced cacao production in Colombia and key producer countries.

The health and wellness trend continues to drive sales of other plant-based hot drinks in South Africa, aided by stable demand from consumers who prefer dairy-free alternatives. Much of this trend is being driven by the growing popularity of flexitarian, vegetarian and vegan consumers, which serve as the primary source of demand for other plant-based hot drinks. During the review period, several alternatives to dairy-based offerings emerged in the local market, including within tea, coffee and o

The market for other hot drinks in Indonesia is expected to contract in retail volume terms in 2024, continuing the trend from the previous year. Malt-based hot drinks, which are predominantly chocolate-flavoured, are set to experience a steep decline, given that these beverages are especially vulnerable to the 2024 hike in cocoa prices. Although major players have attempted to mitigate the impact of rising costs by offering promotions and keeping prices relatively stable, economic pressures and

Sales of other hot drinks in Estonia have continued to experience a decline in volume terms during 2024, reflecting their status as non-essential products in a financially constrained environment. The ongoing economic uncertainty in Estonia has reduced consumer confidence, prompting a shift towards prioritising necessities. Coffee, with its strong cultural significance and daily utility, has emerged as the preferred choice, leaving less room in household budgets for other hot drinks. This trend

Other hot drinks in Georgia have recorded stable volume sales growth in 2024, primarily driven by on-trade sales. Off-trade sales have been slowed by a declining immigrant population, rising prices, and a decreasing number of children due to a continuous decline in the birth rate. Despite these challenges, children have remained the primary consumers of other hot drinks, particularly chocolate-based flavoured powder drinks.