While traditional brands still hold sway over overall consumer purchasing behaviour, shoppers are re-evaluating private label in light of recent inflation-driven hikes in the cost of essential goods. Among products with significant household penetration, initiatives by supermarkets and discount retailers to lower prices on over 200 items, including other hot drinks, have drawn increased foot traffic to these outlets.
Although e-commerce app revenue consistently grew in 2022, the resurgence of in-person shopping experiences and reduced overall spending due to economic challenges have limited the market share of sales of other hot drinks through e-commerce. Nevertheless, e-commerce is expected to gain momentum in the forecast period as more consumers have become accustomed to online grocery shopping.
In anticipation of the upcoming sugar tax that will impact the product area in the next three years, there is an increasing demand for reduced-sugar, natural, organic, and healthier alternatives in other hot drinks. Manufacturers are likely to focus on communications strategies and reformulations to promote a healthier portfolio of other hot drinks.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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