The outlook for other hot drinks in Estonia remains subdued, with the category unlikely to witness significant growth over the forecast period. One of the key challenges is the strong competition from alternative beverages, such as herbal teas and decaffeinated coffee, which appeal to similar consumer groups.
Hot chocolate has struggled to gain widespread acceptance in Estonia, where it is not deeply embedded in the cultural fabric. Moreover, it carries the stigma of being a high-sugar indulgence, which does not align with the priorities of health-conscious consumers.
Despite the challenges, the industry has been actively attempting to address consumer concerns by introducing healthier product variations. The Mars extension into hot drinks with sweeteners exemplifies these efforts, aiming to balance indulgence with reduced sugar content.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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