The local market faces a number of uncertainties going into the forecast period. The cost of living continues to rise amidst high rates of inflation, while the hi-tech market continues to lay off employees.
The health and wellness trend is expected to continue to negatively impact the other hot drinks category over the forecast period. Local consumers are expected to continue to look for alternative hot drinks and other beverages with a healthier image, as chocolate-based flavoured powder drinks products have a high sugar content and have no obvious health benefits to offer.
While there is likely to be little movement in the competitive landscape in other hot drinks in the forecast period, the private label segment may see some success due to its budget friendly pricing, which especially appeals to families. With rising unit prices, more consumers will shift to private label products as they are less expensive than branded alternatives.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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