Stable volume sales growth is anticipated during the forecast period, driven by the low maturity and growth potential of other hot drinks in Georgia. On-trade sales are expected to achieve greater expansion, supported by the recovery of tourism and the presence of immigrants.
Health-conscious consumers are expected to increasingly seek healthier alternatives to traditional chocolate-based flavoured powder drinks. Products featuring dark chocolate, zero sugar, and other health-oriented formulations are likely to gain prominence.
Competition within the category is forecasted to remain stable, given the limited number of players and constrained new product development. Nestlé is projected to retain its leading position, supported by a strong presence in modern retail and high brand awareness.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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