The demand for chocolate-based flavoured powder drinks is expected to slow further during the forecast period, primarily due to ongoing economic pressures and constrained household budgets. As these products continue to be perceived as non-essential luxuries, their appeal will remain limited to middle- and higher-income groups.
The other hot drinks category is expected to face continued hurdles due to limited product availability and a lack of robust advertising efforts. Without sufficient promotional activity or product innovation, these products will likely remain underrepresented in the broader market.
Flavoured milk drinks are projected to gain popularity during the forecast period, particularly among children and their parents. These drinks offer a convenient and palatable alternative to plain milk, making them a preferred choice for school lunches or outdoor activities.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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