The growth rate in retail volume sales of other hot drinks will gradually slow over the forecast period. This is due mainly to the persistent economic uncertainty and tightening budgets, forcing consumers to shy away from chocolate powder, perceived as a luxury and non-essential.
Flavoured milk is set to become a rising competitor to sales of other hot drinks. These drinks are mainly targeted at school children, benefiting from the growing awareness of Moroccan parents to give their children milk to drink.
Other hot drinks is still growing from a low base in Morocco, with the product seeing limited availability. This partners with a lack of advertising support.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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